Submissions for the 2016 CCMA Discovery Program

New year, new beginnings, new opportunities.

2016 marks the fourth year for the CCMA Discovery Program – a national initiative, developed to support Canadian country music artists as they endeavor to reach their full potential in the music industry. The program provides unparalleled educational, mentorship, networking and exposure opportunities unlike any other opportunity offered in the country genre.

The CCMA is extremely proud of the way this program has grown over the years, and of how the Canadian country music community has embraced this venture. Applying is simple, and the opportunities are endless. The CCMA Discovery Program has certainly opened a number of doors for the finalists who have experienced it over the years. If applying this year isn’t on your radar, please do spread the word and encourage others to submit.



The 2016 CCMA Discovery Program will include the following components:

  1. Music Industry Discovery Week
  2. Mentorship
  3. Country Music Week Discovery Showcase
  4. CCMA Discovery Award

Music Industry Discovery Week: The six (6) selected acts (finalists) will be flown to Toronto for a week (April 24 – 29, 2016) to learn, in-depth, about the music business and artist development; including: industry-led information sessions, branding and media training, media interviews and the opportunity to perform at a private industry showcase.

Mentorship: The CCMA will pair each of the selected acts (finalists) with an established Canadian act for mentorship purposes. This connection will be made following Music Industry Discovery Week and prior to Country Music Week 2016 in London.

Country Music Week Discovery Showcase: This three-hour showcase (formerly known as the CCMA New Artist Showcase) spotlights the six selected acts (finalists) during Canada’s largest recognized celebration of country music (Country Music Week) and is an official CCMA-sanctioned event. With full concert production, and backed by a house band, each act will have the opportunity to perform in front of the music industry and fans alike.

CCMA Discovery Award Winner: During Country Music Week, one exceptional CCMA Discovery Program act (finalist) will be selected by an industry jury to receive the CCMA Discovery Award at the CCMA Gala Dinner & Awards. The award winner will also receive industry-related prizing.


Submissions are open as of Monday, January 4, 2016, 12:00 p.m. ET.
Interested applicants are invited to submit a high resolution headshot, two MP3 song files and a 50-word bio.

CLICK HERE to apply.

Deadline for submissions is Friday, January 22, 2016, 2:00 p.m. ET.


We acknowledge the financial support of FACTOR, the Government of Canada
and of Canada’s private radio broadcasters.

Nous reconnaissons l’appui financier de FACTOR, du gouvernement du Canada,
et des radio diffuseurs privés du Canada.