Submissions Now Open for the 2017 CCMA Discovery Program


2017 is full of possibility. Realize your dreams this year with the help of the CCMA Discovery Program.

Heading into its fifth year, the CCMA Discovery Program is a national initiative, developed to support Canadian country music artists as they endeavor to reach their full potential in the music industry. The program provides unparalleled educational, mentorship, networking and exposure opportunities unlike any other opportunity offered in the country genre.

Not only are we proud of the way this program continues to grow, but we're also extremely grateful for the way the Canadian country music community has embraced this venture, and rallied around its purpose of giving emerging artists the tools they need to succeed in a very challenging industry.

Applying is simple, and the opportunities are endless.

The CCMA Discovery Program has opened a number of doors for the finalists who have experienced it over the years. If applying this year isn’t on your radar, please do spread the word and encourage others to submit.


The 2017 CCMA Discovery Program will include the following components:

  1. Music Industry Discovery Week
  2. Mentorship
  3. PotashCorp Country Music Week Discovery Showcase
  4. CCMA Discovery Award

Music Industry Discovery Week: The six (6) selected acts (finalists) will be flown to Toronto for a week (May 7 – 12, 2017) to learn, in-depth, about the music business and artist development; including: industry-led information sessions, branding and media training, media interviews and the opportunity to perform at a private industry showcase.

Mentorship: The CCMA will pair each of the selected acts (finalists) with an established Canadian act for mentorship purposes. This connection will be made following Music Industry Discovery Week and prior to PotashCorp Country Music Week 2017 in Saskatoon.

PotashCorp Country Music Week Discovery Showcase: This showcase (formerly known as the CCMA New Artist Showcase) spotlights the six selected acts (finalists) during Canada’s largest recognized celebration of country music (PotashCorp Country Music Week) and is an official CCMA-sanctioned event. With full concert production, and backed by a house band, each act will have the opportunity to perform in front of the music industry and fans alike.

CCMA Discovery Award Winner: During PotashCorp Country Music Week, one exceptional CCMA Discovery Program act (finalist) will be selected by an industry jury to receive the CCMA Discovery Award at the CCMA Gala Dinner & Awards. The award winner will also receive industry-related prizing.


Submissions are open as of Monday, January 9, 2017, 10:00 a.m. ET.
Interested applicants are invited to submit a high resolution headshot, two MP3 song files and a 50-word bio.

Submissions for the 2017 CCMA Discovery Program are now closed.


If applying for the 2017 CCMA Discovery Program doesn’t make sense for you right now, why not help others learn about the program. Feel free to use any of the images we share on social media with regards to the program with the messaging below, and share on your own social media platforms.

Sample Facebook post:
Submissions are now open for the 2017 CCMA Discovery Program! Emerging Canadian country acts take note of this great opportunity: #CCMAdiscovery #CCMAfamily

Sample Twitter post:
Jump start your country music career with the CCMA Discovery Program. Submissions now open: #CCMAdiscovery 

Sample Instagram post:
Reach your full potential in the Canadian country music industry with the help of the CCMA Discovery Program. Submissions for the Class of 2017 NOW OPEN! Details at #CCMAdiscovery #CCMAfamily #CCMAawards #countrymusic #emergingartists

Official CCMA social media accounts:
Facebook: /CCMAOfficial
Twitter: @CCMAOfficial
Instagram: @CCMAOfficial
Hashtag: #CCMAdiscovery

FACTOR_2.jpgWe acknowledge the financial support of FACTOR, the Government of Canada 
and of Canada’s private radio broadcasters.
Nous reconnaissons l’appui financier de FACTOR, du gouvernement du Canada, 
et des radio diffuseurs privés du Canada.