The CCMA Announces Multi-Year Partnership with SiriusXM Canada


(Toronto, ON) February 1, 2017 – The Canadian Country Music Association (CCMA) is pleased to announce a multi-year partnership with the country’s leading audio entertainment company, SiriusXM Canada. The two companies will collaborate to create an optimized emerging artist program and talent search for country music artists.

SiriusXM Canada, a long-time supporter of the CCMA, has previously covered and promoted CCMA Award nominees, Country Music Week and the CCMA Awards Show broadcast, including the presenting sponsorship of the CCMA Rising Star Award, won in 2017 by Meghan Patrick.

In 2013, the CCMA introduced its Discovery Program: a national initiative developed to educate and support artists in their pursuit of a career in the country music industry. Now, stepping into 2018, SiriusXM Canada and the CCMA are joining forces on a new national country talent development program and competition that will combine the best methods from both the CCMA’s Discovery Programming and SiriusXM’s 13+ years of supporting Canadian artists. This strategically crafted program will give emerging artists the boost they need to rise above the competition, propelling their careers to the next level.

“We are thrilled to start this new chapter with SiriusXM,” said Tracy Martin, Interim President of the CCMA. “Their dedication to promoting and breaking new talent aligns perfectly with the CCMA’s mission to Educate, Elevate and Celebrate country music in Canada. The CCMA team is delighted to be working together with SirusXM to give new and emerging artists this launch pad”.

“Combining forces with CCMA is going to create the best possible program to give emerging artists new opportunities and exposure,” said Jeff Leake, Director, Music Programming, SiriusXM Canada. “SiriusXM is committed to providing a platform and support for Canadian artists through our North American-wide reach, our financial contributions and our partnerships across the industry."

Registration to participate in the new emerging artist program will open later in February. More details will be announced soon.


About the Canadian Country Music Association (CCMA)
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week and the 2018 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund”, Radio Starmaker Fund, Government of Ontario, City of Hamilton, Tourism Hamilton and the Hamilton, Halton and Brant Regional Tourism Organization.

About SiriusXM Canada
Sirius XM Canada Holdings Inc., operating as SiriusXM Canada, is the country’s leading entertainment company. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at

Join SiriusXM Canada on Facebook at, on Twitter at @siriusxmcanada, on Instagram at @siriusxmcanada and on Youtube at

SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

SiriusXM Canada has been designated one of Canada's 50 Best Managed Companies eight years in a row and is currently a Platinum Club Member.

CCMA Media Contact
Sonya Koson
416-947-1331 ext. 210

SiriusXM Media Contact
Kayla J. Schwartz