Discovery Program

CCMA Discovery Program


In 2013, the Canadian Country Music Association (CCMA) introduced the CCMA Discovery Program, a national initiative, developed to educate and support artists in their pursuit of a career in the country music industry.

This program enhanced the formerly known CCMA New Artist Showcase to include bringing all selected finalists for the year to Toronto for Music Industry Discovery Week. During this intensive week, the finalists learn, in-depth, about the music business and artist development through industry-led information sessions and seminars, culminating with a private, industry-only showcase. Each finalist is also paired with an established Canadian country artist for a mentorship opportunity, in addition to performing at the CCMA Discovery Showcase, an official PotashCorp Country Music Week event.


The CCMA Discovery Program was created to support Canadian country music artists endeavoring to reach their full potential in the music industry by providing unparalleled educational, mentorship, networking and exposure opportunities on a national scale.


CLICK HERE for the 2017 overview of the CCMA Discovery Program, including act eligibility criteria, act selection process and selection criteria for judging finalists.

Submissions are now closed.

For information on the 2017 CCMA Discovery Program finalists, CLICK HERE